This project was part of a rebrand assignment in my second year. We were asked to find a local business in need of a rebrand. Twist Café is a small Winnipeg Café in the Downtown area. The goal was to represent visually both the name "Twist" and their company as a Café without straying to clichés. The horizontal layout of the logo gives strong support to this cause. The graphic uses colour to display depth, and depth to give the impression of a geometric twisting motion. By replacing the "i" with the graphic, the user reads the word "twist" while seeing it as well. The navy used provide a quality of heartiness while the gold is a solid contrast. The radial secondary logo has application in stamps and envelopes. The business card was turned into a courtesy card that could be scanned instead of punched, allowing for a more versatile promotion piece.
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