img_01 cny_img_01 img_02

Raftman Beer

Package Design
Raftman is one of the many classic offerings from Quebec brewery Unibroue. Each beer tells a unique story. Raftman is a peat-smoked whisky malt ale, based on the stories of lumberjacks and logdrivers. The illustration is a portrait of one such man, strong and weathered, iconic in its own right. Joining him, the tools and toil of his trade, a crosscut saw and the cross-grain trunk. Raftman would be enjoyed in a sturdy bottle or large can, hearty vessels for a hearty brew.