img_01 cny_img_01 img_02 img_02

Plumen

Brand Standards Guide
Plumen is company dedicated to reshaping the idea of the light bulb. Dubbing themselves the first "designer lightbulb", Plumen was started on Kickstarter and has since evolved into a functioning business and brand. The intention of this project was not to create a brand for Plumen, but rather to absorb the information from their brand and present it in a well designed brand standards guide. This guide is designed based off of Plumen’s existing brand standards.