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Festival Du Voyageur

Event Campaign
Festival du Voyageur is a week long celebration of Metis Culture held every winter in Winnipeg. This festival has beard growing competitions, dog sled races, snow sculptures, great food, excellent music, and lots and lots of fiddling. The fiddle was picked to be central to this campaign because it is so key to Festival, but is given so little attention. Instead of placing type on the image, the type and the image were merged together to create a classic work of art, using the details to draw attention rather than drawing attention to the details.